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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

16 out of 115

About the Journal

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).

JCR Research Curations

JCR Research Curations are free virtual collections of recently published JCR articles selected to highlight an important consumer research topic. Articles are curated by domain experts who identify links between JCR articles and assemble subject-related collections. The goal of these curated collections is to allow readers to explore a particular issue in depth and garner a deeper understanding of key consumer research topics.

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New Research CurationTransformative Consumer Research (Spring/Summer 2015)

Curator: Julie L. Ozanne

The purpose of this curation is to foreground articles that place social problems front and center. Authors of these works examine very different problems—from material parenting, restricted choice, and the construction of the responsible consumer, to prosocial environmental behavior and transformative health care.

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Celebrating 40 years of JCR

Read this free special electronic issue of JCR that celebrates the conclusion of this 40th anniversary year by republishing some of JCR’s most impactful articles, one from each year since JCR’s first issue in 1974.

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