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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

16 out of 115

About the Journal

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).

JCR Research Curations

JCR Research Curations are free virtual collections of JCR articles selected to highlight an important consumer research topic. Articles are curated by domain experts who identify links between JCR articles and assemble subject-related collections. The goal of these curated collections is to allow readers to explore a particular issue in depth and garner a deeper understanding of key consumer research topics.

Browse Research Curations Now ►

New Research CurationModeling Consumer Behavior (Autumn 2015)
Curator: Praveen Kopalle
Modeling consumer behavior is an exciting area as it attempts to examine issues related to consumption and the behavior of consumers through the use of quantitative models that provide a paramorphic representation of an underlying process of consumer behavior. The papers chosen for this curation have all made central contributions in enhancing our understanding of consumer behavior via quantitative models.

Celebrating 40 years of JCR

Read this free special electronic issue of JCR that celebrates the conclusion of this 40th anniversary year by republishing some of JCR’s most impactful articles, one from each year since JCR’s first issue in 1974.

Award Winning Articles

The Best Article is chosen by the members of the JCR Policy Board after receiving nominations from the Editorial Review Board.

2015 Robert Ferber Award Winner: What Makes Things Cool? How Autonomy Influences Perceived Coolness” Caleb Warren and Margaret C. Campbell (Volume 41) August 2014
2015 Robert Ferber Honorable Mention: “How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into AdulthoodPaul M. Connell, Merrie Brucks, and Jesper H. Nielsen (Volume 41) June 2014
The Robert Ferber Award competition is held annually in honor of one of the founders and the second editor of the Journal of Consumer Research. The award is given to the best interdisciplinary dissertation article published in the latest volume of JCR.

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