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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

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Consumer Socialization

Scott Ward
DOI: http://dx.doi.org/10.1086/208584 1-14 First published online: 1 September 1974


This paper traces the development of interest in consumer socialization. Major policy and conceptual issues are posed, and research in several areas of study is reviewed. Directions for research are specified in three key areas: consumer socialization processes, content of learning, and permanence of early learning.

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