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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

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Gift Giving in Anthropological Perspective

John F. Sherry Jr.
DOI: http://dx.doi.org/10.1086/208956 157-168 First published online: 1 September 1983

Abstract

Gift giving is a universal behavior that still awaits satisfactory interpretation by social scientists. By tempering traditional consumer research with an anthropological perspective, our understanding of gift exchange can be enriched. A model of the gift exchange process intended to stimulate comprehensive research on gift-giving behavior is presented in this paper.

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