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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

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Nutrition Information in the Supermarket

J. Edward Russo, Richard Staelin, Catherine A. Nolan, Gary J. Russell, Barbara L. Metcalf
DOI: http://dx.doi.org/10.1086/209047 48-70 First published online: 1 June 1986

Abstract

Lists of nutrition information posted in supermarkets were designed to reduce the information-processing costs of comparing alternative foods. In Experiment 1, lists of vitamins and minerals increased nutrition knowledge but had no influence on actual purchases. In Experiment 2, a list of added sugar—a negative component of food—increased the market share of low-sugar breakfast cereals at the expense of high-sugar brands. We conclude that effort-reducing displays are a successful technique for increasing information use, especially for the more highly valued negative nutrients.

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