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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

18 out of 120

Nutrition Information in the Supermarket

J. Edward Russo, Richard Staelin, Catherine A. Nolan, Gary J. Russell, Barbara L. Metcalf
DOI: http://dx.doi.org/10.1086/209047 48-70 First published online: 1 June 1986


Lists of nutrition information posted in supermarkets were designed to reduce the information-processing costs of comparing alternative foods. In Experiment 1, lists of vitamins and minerals increased nutrition knowledge but had no influence on actual purchases. In Experiment 2, a list of added sugar—a negative component of food—increased the market share of low-sugar breakfast cereals at the expense of high-sugar brands. We conclude that effort-reducing displays are a successful technique for increasing information use, especially for the more highly valued negative nutrients.

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