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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

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Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation

Richard A. Feinberg
DOI: http://dx.doi.org/10.1086/209074 348-356 First published online: 1 December 1986


Four experiments and one study were conducted to test the hypothesis that stimuli associated with spending can elicit spending responses. In all experiments, credit card stimuli were either present or absent in situations in which subjects were given an opportunity to spend. Credit card stimuli directed spending such that the probability, speed, or magnitude of spending was enhanced in the presence of credit card cues. A conditioning explanation was used to interpret the results.

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