OUP user menu


Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

18 out of 120

Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications

Stephen J. Gould
DOI: http://dx.doi.org/10.1086/209430 719-722 First published online: 1 March 1995

This is a PDF-only article. The first page of the PDF of this article appears below.

PDF extract preview

Sign in

Log in through your institution

Sign in as a personal subscriber

Log in through your institution

Purchase a personal subscription