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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

16 out of 115

Attributional Thoughts about Consumer Behavior

Bernard Weiner
DOI: http://dx.doi.org/10.1086/317592 382-387 First published online: 1 December 2000


Two fundamental principles from attribution theory were examined for the role they might play in the psychology of the consumer. They are: (1) perceptions of causality along a stability dimension influence the anticipated likelihood of product satisfaction, and (2) perceptions of causality along a controllability dimension influence judgments of responsibility and retributive actions. Comments about the longevity of an attributional framework, methodological recommendations, and the heuristic value of the theory also are included.

  • Affect/emotions/mood
  • Attribution/self-perception
  • Motivation/desire/goals
  • Social cognition
  • Theory construction/testing
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