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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

18 out of 120

On the Concept of Intentional Social Action in Consumer Behavior

Richard P. Bagozzi
DOI: http://dx.doi.org/10.1086/317593 388-396 First published online: 1 December 2000


The purpose of this article is to encourage research on the social aspects of consumer behavior, particularly as found in groups of consumers and manifested through group action. Based on work by leading contemporary philosophers, a new concept of social facts is presented that is grounded in the way members of a group see themselves and the implications of this for group action. Group action, in turn, is shown to require different conceptual schemes than commonly used for individual action or interpersonal and macro social perspectives. Among other ideas, the notion of what it means for a group member to intend that the group act and how individual intentions are contributory to group action are discussed.

  • Intentions
  • Motivation/Desires/Goals
  • Sociological Theories/Analysis
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