OUP user menu


Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

18 out of 120

A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

Cheryl Burke Jarvis, Scott B. MacKenzie, Philip M. Podsakoff
DOI: http://dx.doi.org/10.1086/376806 199-218 First published online: 1 September 2003


A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b) develop a set of conceptual criteria that can be used to determine whether a construct should be modeled as having formative or reflective indicators, (c) review the marketing literature to obtain an estimate of the extent of measurement model misspecification in the field, (d) estimate the extent to which measurement model misspecification biases estimates of the relationships between constructs using a Monte Carlo simulation, and (e) provide recommendations for modeling formative indicator constructs.

  • Theory Construction/Testing
  • Causal Modeling
  • Factor Analysis
  • Literature Review
  • Simulation
View Full Text

Sign in

Log in through your institution

Sign in as a personal subscriber

Log in through your institution

Purchase a personal subscription