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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

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The Reflexive Relationship between Consumer Behavior and Adaptive Coping

Teresa M. Pavia, Marlys J. Mason
DOI: http://dx.doi.org/10.1086/422121 441-454 First published online: 1 September 2004


This article explores the reflexive nature of coping and consumer behavior in people who live for months or years with a heightened sense that they may die sometime in the near future. These themes were explored in the context of a diagnosis of breast cancer. The analysis shows that consumption plays a reflexive role in coping with this crisis and the uncertainty it brings. Various coping behaviors lead to consumption, but consumption can also lead to functional coping and act as a catalyst for forward thinking.

  • Shopping Behavior
  • Life Course/Life Span
  • Time
  • Depth/Long Interviews
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