OUP user menu


Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

18 out of 120

Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying

Kathleen D. Vohs, Ronald J. Faber
DOI: http://dx.doi.org/10.1086/510228 537-547 First published online: 1 March 2007


This research investigated impulse buying as resulting from the depletion of a common—but limited—resource that governs self-control. In three investigations, participants' self-regulatory resources were depleted or not; later, impulsive spending responses were measured. Participants whose resources were depleted, relative to participants whose resources were not depleted, felt stronger urges to buy, were willing to spend more, and actually did spend more money in unanticipated buying situations. Participants having depleted resources reported being influenced equally by affective and cognitive factors and purchased products that were high on each factor at equal rates. Hence, self-regulatory resource availability predicts whether people can resist impulse buying temptations.

  • Motivation/Desires/Goals
  • Compulsive/Impulsive Consumption
  • Judgment and Decision Making
  • Shopping Behavior
View Full Text

Sign in

Log in through your institution

Sign in as a personal subscriber

Log in through your institution

Purchase a personal subscription