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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

18 out of 120

Friends of Victims: Personal Experience and Prosocial Behavior

Deborah A. Small, Uri Simonsohn
DOI: http://dx.doi.org/10.1086/527268 532-542 First published online: 1 October 2008


Why do different people give to different causes? We show that the sympathy inherent to a close relationship with a victim extends to other victims suffering from the same misfortunes that have afflicted their friends and loved ones. Both sympathy and donations are greater among those related to a victim, and they are greater among those in a communal relationship as compared to those in an exchange relationship. Experiments that control for information support causality and rule out the alternative explanation that any effect is driven by the information advantage possessed by friends of victims.

  • Affect/Emotions/Mood
  • Charity and Gift Giving
  • Judgment and Decision Making
  • Experimental Design and Analysis (ANOVA)
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