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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

18 out of 120

Temporal Sequence Effects: A Memory Framework

Nicole Votolato Montgomery, H. Rao Unnava
DOI: http://dx.doi.org/10.1086/595278 83-92 First published online: 1 June 2009


While much attention has been given recently to studying temporal sequences of events, relatively less attention has been directed to understanding the mechanisms behind the formation of global retrospective evaluations of temporal sequences. The findings from this research suggest that a memory-based framework can provide a parsimonious, comprehensive explanation for retrospective evaluations. In addition to accounting for past findings such as a preference for improving over declining temporal sequences and the important role of peak (both high intensity and unique) experiences, we demonstrate that imposing a delay prior to retrospective evaluations can create a preference reversal due to the reduced accessibility of final or common instances.

  • Experiential Consumption
  • Judgment and Decision Making
  • Memory
  • Experimental Design and Analysis (ANOVA)
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