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Darren Dahl (Editor in Chief)Eileen FischerGita JoharVicki Morwitz

18 out of 120

Innovativeness: The Concept and Its Measurement

David F. Midgley, Grahame R. Dowling
DOI: http://dx.doi.org/10.1086/208701 229-242 First published online: 1 March 1978


The nature of innovativeness, and its relationship to adoption, are explored in this article. It is argued that innovativeness should be conceptualized at a higher level of abstraction, and that explicit recognition should be given to the complex communication processes intervening between this construct and observable behavior.

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