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Glen Riecken, A. Coskun Samli, Measuring Children's Attitudes Toward Television Commercials: Extension and Replication, Journal of Consumer Research, Volume 8, Issue 1, June 1981, Pages 57–61, https://doi.org/10.1086/208840
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Abstract
This article extends the reliability assessment of Rossiter's short objective test for measuring children's attitudes toward television commercials. The test is extended to three specific product categories. Rossiter's original scale is also replicated. In all cases, high internal consistency and moderate testretest reliability are found.
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